# The Influence

> The Influence is a bicoastal public relations and influencer marketing firm — founded in 2016 by Ali Lasky, headquartered on the Sunset Strip in Los Angeles (8033 W Sunset Blvd, Suite 962, Los Angeles, CA 90046) and active in New York City. Four disciplines under one roof: public relations, influencer marketing, talent booking, and event production, for brands across entertainment, fashion, beauty, lifestyle, and culture.

## Services

- [Public Relations](https://theinfluence.com/services/public-relations/): Media relations, earned media, press strategy, brand storytelling, and crisis communications, built on direct relationships with editors and journalists.
- [Influencer Marketing](https://theinfluence.com/services/influencer-marketing/): Influencer campaigns and creator booking across every tier, from high-profile talent to niche digital voices, with measurement and reporting on every engagement.
- [Talent Booking](https://theinfluence.com/services/talent-booking/): Celebrity and talent booking — actors, musicians, athletes, and creators — including negotiation, day-of talent wrangling, brand ambassadors, and appearances.
- [Event Production](https://theinfluence.com/services/events/): Event conception through execution — intimate dinners, red carpet events, film premieres, film festivals, charity galas, experiential events, and brand activations.

## Markets

- [Los Angeles](https://theinfluence.com/los-angeles/): Headquarters on the Sunset Strip; serves Beverly Hills, West Hollywood, Malibu, Santa Monica, and greater Los Angeles.
- [New York](https://theinfluence.com/new-york/): Active focus market; founder Ali Lasky began her career in Manhattan fashion PR, with New York Fashion Week activation history.

## Company

- [About](https://theinfluence.com/about/): Founded November 2016 by Ali (Alexandra) Lasky, previously VP at the bicoastal agency SHADOW; member of the Forbes Business Council and Female Founders Collective.
- [Clients](https://theinfluence.com/clients/): Roster has included Burberry, YSL Beauty, Nautica, Forever 21, Joico, Soho House, The Ned NoMad, sbe, Caliwater, Rolling Stone, Resorts World, amfAR, American Eagle, Kiehl's, Sports Illustrated, and El Cristiano.
- [Press](https://theinfluence.com/press/): Coverage in the Los Angeles Times, Forbes, Vogue, WWD, The Daily Front Row, Refinery29, Fashion Week Daily, The Wrap, and The PR Net.
- [Contact](https://theinfluence.com/contact/): contact@theinfluence.com — brands, talent, and press, coast to coast.